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Service: Marketing & Sales Operational Assessments

Marketing & Sales are complex functions, requiring many components to work effectively in an integrated fashion. Like an orchestra or a 20-cylinder engine, tuning and harmony are important for results. Paladin can provide objective root-cause analysis of problems and opportunities for improvement across 20 key areas of marketing & sales functions, including:

= Strategic Alignment and Integration
= Organization, Manpower and Compensation
= Lead Generation and MarCom
= Marketing & Sales Processes
= Forecasting, Measurement, and Reporting
= Pricing and Profitability Management
= Customer Segmentation and Prospect Qualification
= Proposals and Contracts
= Customer Satisfaction and Service

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