Gerard S. Preece

Senior Executive with expertise in the Strategic Sourcing of media and marketing expenditures for global businesses

Experience

• As Senior Consultant for External View Consulting Group and Ark Advisors:
  - Conducted needs assessment and development of agency evaluation criteria
  - Evaluated external agencies and marketing vendors
  - Managed final agency selection and alignment of client stakeholders
  - Negotiated agency compensation and key deal points
  - Analyzed media and marketing services expenditures
  - Consulted on agency/client roles and agency/client relationship optimization
• As Executive Director for the Matthew Kelly Foundation, introduced and implemented strategic planning, measurements and extensive system improvements
• As Director of Global/North America Marketing and Media Strategic Sourcing & Operations for Procter and Gamble, headed a 100 person organization that managed the sourcing and execution of $3 Billion per year in marketing programs across P&G brands and vendors
  - Radically improved vendor performance, lowered costs, streamlined processes, improved operating efficiency, delivered stronger controls and improved agency relationships
  - Scope spanned all areas of marketing and media including General Advertising, Media, Promotions, Events, Entertainment Marketing, Public Relations, Sponsorships, Digital/Internet Marketing, Point-of-Purchase Retail, Marketing Data and Research
• Conducted seminars on strategic sourcing & negotiations for U.S. and Canadian Advertising & Communication Associations
• Co-founded a professional recruiting business for search, recruitment and placement under both retainer and contingency arrangements
• Captain in the U.S. Army